THE BEGINNING SMALL BREED, 10KG
THE BEGINNING SMALL BREED, 10KG
THE BEGINNING SMALL BREED, 10KG
THE BEGINNING SMALL BREED, 10KG
Our Heartland Kitchens

THE BEGINNING SMALL BREED, 10KG

THE BEGINNING is tailored for puppies expected to weigh up to 15 kg as adults & is designed to provide optimal nutrition through the various stages of growth. Packed with fresh, high-quality ingredients such as chicken, duck, salmon, trout, & eggs, combined with a delicious blend of berries, herbs, & superfoods. Free from grains & fillers. 

We recommend serving THE BEGINNING until 10-12 months of age. After that, switch to one of our LIVING meals for adult dogs.

Tailored for: Puppies that will weigh up to 15 kg as adults.

Proudly prepared in our European kitchen. 

Select Kitchen:
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Vad är skillnaden på våra kök?

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Våra Finest British Heritage Kitchens

I våra Finest British Heritage Kitchens tillagar vi med stolthet våra kompromisslösa first class-måltider med de bästa lokala, regionala och frigående råvarorna. Varje måltid tillagas nästan för hand med en tillagningstemperatur på max. 82 grader, vilket bevarar råvarornas naturliga karaktär och enastående smak och doft. Vår hyllning till det allra bästa man kan erbjuda sin hund – det blir helt enkelt inte mycket bättre.

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Våra Heartland Kitchens

I våra Heartland Kitchens tillagar vi vårt sortiment av ultra-premium-produkter med omsorgsfullt utvalda ingredienser från hela Europa. Vår effektiva tillagningsprocess säkerställer en enhetlig, enastående kvalitet och smak – samtidigt som vi upprätthåller de höga standarder du förväntar dig av ESSENTIALS. Genom att använda råvaror av toppkvalitet från hela Europa kan vi erbjuda underbara måltider till ett förnuftigt pris – utan att kompromissa med varken smak eller kvalitet.

First Class eller Ultra-Premium? Valet är ditt

Our finest

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the BEGINNING
  • ✓ Tillagad med stolthet i vårt Finest Kitchen i Storbritannien
  • ✓ An extraordinary meal for puppies with freshly prepared free-range British chicken, free-run welfare assured British country duck, Scottish Salmon, trout and fresh whole eggs
  • ✓ Human-grade ingredienser – råvaror från den absolut högsta nivån
  • ✓ Från lokala och regionala brittiska gårdar & fiskerier till köket på under 72 timmar – kompromisslös friskhet
  • ✓ Långsam och varsam tillagning vid max. 82 °C – så att proteiner, näring och smak bevaras fullt ut
  • ✓ Spannmålsfritt och BOF-godkänt – bidrar till ett stabilt blodsocker hela dagen
  • ✓ Köttets och fiskens naturliga oljor förvandlas till en glasyr som gör varje måltid unikt
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the BEGINNING
  • ✓ Tillagad med stolthet i våra Heartland Kitchens, mitt i hjärtat av Europa
  • ✓ A tasty meal for puppies made with our signature combination of fresh chicken, duck, salmon, whole eggs and trout
  • ✓ Exklusiva europeiska råvaror – regionalt utvalda för kompromisslös kvalitet och friskhet
  • ✓ Från Europas mest näringsrika råvaror – bevarade i sin fulla friskhet, tillagade i små batcher och berikade med kraftfulla superfoods
  • ✓ Sedan våren ’23 har Heartland Kitchens varit ett bevis på passion, precision och näring utan kompromisser. Känd från vår utsökta ESSENTIAL PÂTÉ 
  • ✓ Spannmålsfritt och BOF-godkänt – skapat för att hålla blodsockret stabilt hela dagen
BRITISH HERITAGE HEARTLAND KITCHENS
Select Kibble:SMALL
SMALL
Select Size:10KG
10KG 2,5KG
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Why Grain-Free?

A grain-free diet helps sensitive digestion

Although most dogs can digest grains without any problems, there are still some that struggle and are prone to digestive problems such as constipation. All our products are of highest quality and specially formulated using the right balance of key nutrients – just without the grains.


We say no to grain allergies

Pets can suffer from food allergies. Although it’s relatively rare for dogs to become intolerant or allergic to grains, when this does happen it can be a difficult time for both pets and owners – that’s why we eliminate the chances all together.

Behavioral Optimizing Foods (BOF)

What is Behavioral Optimizing Foods (BOF)?

A significant part of the idea behind the ESSENTIALS meals, is to keep your dog's blood sugar stable. In the same way that it applies to people, it applies to dogs (even more so) that when the blood sugar is running low or high, significant fluctuations both mentally and physically takes place.

All of our meals are composed in order to avoid these fluctuations; creating a new standard of foods -for your dog. The principle we have developed is BOF (Behavioural Optimizing Foods) and has been extremely well received.


BOF – A sensation within pet foods 

Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages, of keeping the blood sugar levels stable throughout the day.  At ESSENTIAL FOODS we have achieved just that with our life-changing and award winning foods. BOF ensures the stability of your dog’s sugar levels.

Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking.  Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.



Illustration shows blood sugar development with BOF based meals vs. other brands' premium pet food. Download or read the scientific article 'White Paper on the BOF Principle' by Dr. Med. Vet. Timurhan Tastutar here.

Not Happy? Not a problem

Very simple - It's a total satisfaction guarantee

Should there be anything that you're not happy with, simply get in touch and we'll arrange for a FULL refund.

Our guarantee covers all meal products bought online with us, up to 3 months from date of purchases. Just our very own confident way of saying: Give ESSENTIALS a go, you won't regret it!
THE RECIPE

Dried chicken and duck, fresh chicken and duck, sweet potatoes, chicken fat, peas, fresh salmon and trout, potatoes, linseed, whole eggs, chicken liver, salmon oil, FOS (fructooligosaccharides), glucosamine, MSM (methylsulfonylmethane), chondroitin sulphate, MOS (mannan-oligosaccharides), brewer’s yeast, apple, marigold, seaweed, decaffeinated green tea, ginseng, ginger, cranberry, blueberry, mulberry, pear, carrots, spinach, cauliflower, acai, spirulina, nettle.

NUTRITIONAL VALUES

Made with fresh & dried chicken and duck, salmon, trout & egg | 90.0 %
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Of which is fresh | 42 %
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Protein | 37.0 %
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Fat | 19.0 %
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>Omega-3 | 0.5 %
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>Omega-6 | 3.3 %
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Minerals / Crude ash | 7.0 %
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Fiber | 3.0 %
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Moisture | 10 %
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Calcium | 1.3 %
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Phosphorus | 1.1 %
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Glucosamine | 0.09 %
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Chondroitin | 0.07 %
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Calories | 3940 kcal/kg

ADDITIVES PER KG

Vitamins: Vitamin A 18,000 IU, Vitamin D3 1,200 IU, Vitamin E 400 mg.

Trace Elements: Zinc (3b612) (Zinc chelate of protein hydrolysates) 71 mg, Iron (3b107) (Iron (II) chelate of protein hydrolysates) 62 mg, Manganese (3b505) (Manganese chelate of protein hydrolysates) 30 mg, Copper (3b407) (Copper (II) chelate of protein hydrolysates) 12.5 mg, Potassium iodide (3b201) 0.6 mg.

Technological additives: tocopherol extracts from vegetable oil (1b306(i)) & ascorbyl palmitate (1b304).

ADDITIONAL INFORMATION

Best before
Date, time and unique production number can be found at the top of the bag.

Storage & packaging
The food should be stored in the bag, in a cool, dry place (5-18 °C). Away from direct sunlight, and with the zip carefully closed. This will ensure the last meal tastes as good as the first. Th 10kg packaging is 100% recyclable plastic and should be disposed of with other soft plastics.

Bags & croquette size
The BEGINNING is available in 2.5 kg and 10kg bags. The croquette size is tailored to smaller breeds and is the same in both bags.

Who’s it for?
ESSENTIAL the BEGINNING is our special food for puppies & juniors, who as adults will weigh up to a maximum of 15 kg. As you can and should always expect from us, only top-quality ingredients are used. The BEGINNING is GRAIN-FREE and follows our BOF principle. Important! Puppies that will weigh
more than 15 kg as adults must begin on the BEGINNING LARGE BREED from 8 weeks of age.

For breeders: For all puppies from about 3 weeks of age. Soak the meals in boiled, slightly cooled water to make porridge, and introduce gradually. Serve the BEGINNING to the bitch until the pups are 6-8 weeks. Can also be served before giving birth for extra energy/strength.

BOF - A sensation within pet foods
Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages of keeping the blood sugar levels stable throughout the day. Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.

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THE BEGINNING SMALL BREED, 10KG

The ESSENTIALS-pack

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INGREDIENSER AV HÖGSTA KVALITET

Duck

Duck

Our ducks are free-run. Duck meat not only tastes fantastic, but it is also a rich source of vitamins and minerals, along with healthy essential fats such as omega-3 and omega-6 fatty acids.

Chicken

Chicken

Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.

Sweet potato

Sweet potato

Sweet potatoes are a rich source of fibre and contain an array of vitamins and minerals including iron, calcium, selenium, and they’re a good source of most of our B vitamins and vitamin C.

Whole peas

Whole peas

Our peas are grown and harvested in United Kingdom or Europe. An alternative source of protein and fibre.

Salmon

Salmon

Responsibly farmed salmon. A unique source of Omega-3 (DHA & EPA). Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties.

Trout

Trout

Sourced from within Europe, trout is natural source of omega 3 essential fatty acids.

Potatoes

Potatoes

An effective and tasty source of carbohydrates grown un Europe or UK. Excellent alternative to grains, suitable for dogs with grain sensitivities or intolerances good source of fibre and vitamin C.

Linseed

Linseed

Is often referred to as ‘nature’s gift. Rich in both Omega-3 (ALA) and plant nutrients. All three sources of Omega-3 have been included in ESSENTIALS: ALA, DHA & EPA. Omega 3 – may help to support skin and coat condition. Omega 3 also thought to help support cognitive and visual development in puppies.

Eggs

Eggs

An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.

Vitamins & Minerals

Vitamins & Minerals

Carefully added in the highest possible quality. Combined with a nutritious selection of vegetables, fruits, berries, and herbs — along with a high content of fresh ingredients cooked at low temperatures — this supports long-term health and well-being.

PreBiotics

PreBiotics

Prebiotics are compounds in food that induce the growth or activity of beneficial microorganisms such as bacteria and fungi. The most common example is in the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. In ESSENTIALS we include Mannan-oligosaccharides (MOS), Fructooligosaccharides (FOS) & alfalfa.

Glucosamine, Chondroitin & MSM

Glucosamine, Chondroitin & MSM

Glucosamine, Chondroitin Sulfate, and MSM are three key ingredients that may support healthy collagen production and are essential for maintaining joint health.

Brewer's Yeast

Brewer's Yeast

Brewer’s yeast supports a healthy coat and skin, aids digestion by promoting a balanced gut microbiome, and strengthens the immune system. Its high antioxidant content helps fight free radicals, contributing to overall health.

Apples

Apples

Rich source of flavonoid antioxidants which can help to protect cells from damage caused by free radicals in the body.

Marigold

Marigold

Contains a high level of the important antioxidants.

Seaweed

Seaweed

Known as a rich source of minerals and trace elements that contribute to overall health & well-being. Source of iodine which helps to maintain healthy thyroid function.

Green Tea

Green Tea

Contains antioxidants which help contribute to overall health and well being. Thought to help in controlling the bacteria which may contribute to poor oral health.

Ginseng

Ginseng

Has antioxidant properties.

Ginger

Ginger

Source of Potassium to help with nerve and muscle function and a good source of Calcium which helps maintain healthy bones and teeth.

Cranberries

Cranberries

Cranberries are believed to offer significant health benefits. Research suggests that cranberries may have one or more preventive, therapeutic, or otherwise beneficial effects on conditions such as urinary tract infections, cardiovascular diseases, and cancer.

Blueberries

Blueberries

Rich in taste and antioxidants.

Mulberries

Mulberries

Sundried mulberry. Source of iron to help support normal functions of the circulatory system. A good source of Vitamin C known for it’s antioxidant properties.

Pears

Pears

Pears are a good source of dietary fiber and naturally contain vitamins and minerals such as vitamin C, potassium, and copper.

Carrots

Carrots

The great versatile vegetable we can’t do without. Containing carotene and various other beneficial nutrients and fibres.

Spinach

Spinach

Rich in iron, A and K vitamins. We have added it for its huge versatility.

Cauliflower

Cauliflower

A delicate vegetable with both flavour and a good source of vitamin B9 and vitamin A, which supports healthy metabolism and vision.

Acai Berries

Acai Berries

Acai berries have antioxidant properties which may help to protect cells from damage.

Spirulina

Spirulina

Spirulina is an algae that is particularly rich in antioxidants, vitamins and minerals.

Nettle

Nettle

Nettle is known to support overall health. Rich in vitamins and minerals, including iron, calcium, and vitamins A and C, it is recognized for its benefits in promoting healthy skin, joints, and immune function. Nettle is also considered helpful for supporting digestive health and reducing inflammation.

Why we love our signature THE BEGINNING SMALL BREED

For puppies & juniors

The BEGINNING is a delicate puppy meal, tailored for puppies that will weigh up to 15 kg as adults.

BOF Approved!

A delicious, grain-free puppy meal that supports stable blood sugar levels to help keep your puppy at their best.

For optimal puppy growth

An exceptional puppymeal that offers real benefits for your puppy’s growth. Additionally, it’s one of the most popular meals among breeders.

OUR HEARTLAND KITCHENS

Ultra-premium måltider

I våra europeiska kök tillagar vi vår serie ultra-premium-produkter med omsorgsfullt utvalda ingredienser från hela Europa. Vår effektiva tillagningsprocess säkerställer en enhetlig, enastående kvalitet och smak – samtidigt som vi upprätthåller de höga standarder du förväntar dig av ESSENTIALS.

Genom att använda råvaror av toppkvalitet från hela Europa kan vi erbjuda underbara måltider till ett förnuftigt pris – utan att kompromissa med smak eller kvalitet.

Magical. One bite at a time

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Hur mycket ska din hund äta?

Hur mycket väger din hund som vuxen?
    KG

    *Du kanske märker att resultatet är cirka 15 % lägre än vad tabellen på påsen visar. Tabellen bygger på branschstandarder, men eftersom våra måltider innehåller ovanligt mycket färska råvaror har vi sett att cirka 15 % mindre portion faktiskt ger den bästa näringsbalansen.

    OUR SIGNATURE THE BEGINNING

    Delikata måltider för valpar & juniorer

    Läckra, spannmålsfria & näringsrika måltider för de tidiga livsstadierna. Måltiderna är utvecklade för att perfekt stödja den känsliga tillväxtfasen som både stora och små hundar går igenom.

    UTFORSKA VÅR VALPSERIE
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